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Shaping sustainable transformations in companies

Crises usually reveal how sustainable motivation, cohesion, flexibility, customer orientation, creativity, etc. are or are not present in a culture. A crisis also reveals the need for change, which is often ignored in good times. “The good has always been the enemy of the better,” Voltaire already knew in the 18th century. Now, however, all entrepreneurs, decision-makers and responsible persons in the organizations have been shaken up.